Dr. Max — Engaged Target (M6)
Elevation install · GroupWide · multi-market
Workstreams · Cynefin diagnostic
Candidate AI workstreams classified by kind-of-problem (Cynefin) and ranked by benefit × foundation readiness. The classification drives which methodology pattern fits each track.
Cynefin classificationKind-of-problem axis per workstream
UNORDERED · ← · → · ORDERED
COMPLEX
Probe → Sense → Respond
WS3Cross-market behavioral intelligenceDiscovery
COMPLICATED
Sense → Analyze → Respond
WS1Customer-facing AI on digital platformsDirect
WS2Internal AI for the product organizationDirect
WS6Pharmacist clinical assist (in-store)⚠ regulatoryMixed
CHAOTIC
Act → Sense → Respond
— no workstreams here —
CLEAR
Sense → Categorize → Respond
WS4EU AI Act Article 50 compliance⚠ regulatoryDirect
WS5Internal toolsets for market teamsDirect
Benefit × readiness heatmapQuick wins · foundation-blocked · defer · fill-ins
Workstreams6 total
| # | Name | Cynefin | Pattern | Benefit | Readiness | Track | Reg. | |
|---|---|---|---|---|---|---|---|---|
| WS1 | Customer-facing AI on digital platforms AI-powered search · personalized recs · conversational assistant for prescription mgmt + refills + basic health questions · agentic flows. | Complicated | Direct | 5/5 | 4/5 | T1 | ||
| WS2 | Internal AI for the product organization Claude in the SDLC — PRD drafting, sprint planning, requirements analysis, code review, A/B test design. | Complicated | Direct | 4/5 | 4/5 | T2 | ||
| WS3 | Cross-market behavioral intelligence 5 markets, different consumer behaviors, prescription regulations, language patterns, payment preferences. Unified behavioral model that lifts performance in market N+1 by learning from market N. | Complex | Discovery | 5/5 | 2/5 | T1 | ||
| WS4 | EU AI Act Article 50 compliance Article 50 transparency obligations for any customer-facing AI. Effective Aug 2 2026. Penalties up to €15M or 3% of global turnover. | Clear | Direct | 3/5 | 4/5 | T5 | ⚠ | |
| WS5 | Internal toolsets for market teams AI-assisted analytics dashboards, content generation for local marketing teams, automated reporting across 5 markets. | Clear | Direct | 3/5 | 4/5 | T2 | ||
| WS6 | Pharmacist clinical assist (in-store) AI-augmented product lookup, indication cross-checks, alternative suggestions, customer profile awareness — augmenting the in-store pharmacist (the trusted advisor + unit-economics anchor). | Complicated | Mixed | 5/5 | 3/5 | T1 | ⚠ |
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