Dr. Max — Engaged Target (M6)
Elevation install · GroupWide · multi-market
Strategic notes
Assumptions, hypotheses, analyses, observations, claims, risks, decisions. The reasoning trail behind the engagement — the thing the brief and concept docs draw from.
Hypothesis·active·confidence: medium·source: concept-v0.3 page 9 commercial structure
Diagnostic-first framing reduces commitment friction
A 4–8 week / €60–100K paid Diagnostic with independently useful outputs (charter draft, prioritized portfolio, EU AI Act Art.50 classification) is much easier to say yes to than a 12-month / €600K–1.2M full engagement.
If we lead with "ask the small question," we expect higher conversion to a paid first step + better information for both sides before the larger commitment.
Test: Peter accepts a Diagnostic within 2 weeks of the working session.
commercialdiagnosticconversion
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