Dr. Max — Engaged Target (M6)
Elevation install · GroupWide · multi-market
Strategic notes
Assumptions, hypotheses, analyses, observations, claims, risks, decisions. The reasoning trail behind the engagement — the thing the brief and concept docs draw from.
Observation·active·confidence: medium·source: inference from market structure
Pharmacist (in-store) is a second AI surface as valuable as customer-facing
The in-store pharmacist is the trusted advisor and a unit-economics anchor for Dr Max. AI-augmented product lookup, indication cross-checks, alternative suggestions, customer profile awareness — augmenting the pharmacist improves customer outcome AND throughput.
Open question: is this in Peter's scope or another Group function?
pharmacistworkstreamscope
Add note