Dr. Max — Engaged Target (M6)
Strategic notes
Assumptions, hypotheses, analyses, observations, claims, risks, decisions. The reasoning trail behind the engagement — the thing the brief and concept docs draw from.
Any customer-facing AI in production (chatbots, recommendations, "you may also like" surfacing) carries disclosure obligations from Aug 2 2026. Penalties up to €15M or 3% of global turnover.
Surface area: unknown — Peter session item #4 is to inventory across 5 countries.
Mitigation: WS4 sequenced into Diagnostic week 1. Classification is Direct Install once scoped.
Diagnostic likely sits inside Peter's discretionary spend. Full engagement (€600K–1.2M, 12 months) may not — may need Group CFO + CEO altitude.
If wrong altitude is signed: engagement underpowered, soft-commitment failure mode that PE owners distrust.
Mitigation: session agenda item #1 is to clarify altitude before commercial conversation.